Credit Line: “Anthony Gilbert © Gaffer Photography”
Branding Matters

Branding Matters

Defining “brand” can be difficult. In very basic terms, it is a person’s perception of a product, service, experience or organization. As business leaders, we are constantly looking for ways to create the best impression to customers, employees, guests and prospective new hires. For this, we tend to focus on creating targeted messages that we typically promote on our website, in brochures and in advertising. One of the most important and effective ways to express..